A Complete Guide on Ecommerce SEO Services

Establishing an eCommerce store is not enough to bring potential customers in this era of cut-throat competition. There are numerous established players who already rule the eCommerce industry.

How can you gain the attention of people who have not heard the name of your brand?

SEO is the answer. Ecommerce SEO services can surely pave the way to bring more visitors to your online store and propel them to buy your products.

However, it is critical to understand the search intent of the users to precisely position your brand by utilizing the right keywords. This process is extremely difficult. Therefore, you might need the assistance of professional SEO experts who are well-versed with the latest eCommerce SEO services.

Also, there are different eCommerce SEO services available. Every business needs a completely different set of services as per the varying requirements.

Ecommerce SEO services are not only for novice brands, but well-known businesses also need them to maintain their prestige in the industry. In short, SEO is for all business sizes.

What Are Ecommerce SEO Services?

Ecommerce SEO refers to performing a set of optimization services for an eCommerce store with the intention to achieve a higher rank on search engines and increase brand credibility.

The key purpose of eCommerce SEO is to generate more leads and boost the selling of products or services offered by the eCommerce store.

The Most Important Ecommerce SEO Services

Ecommerce SEO services make your business capable of coping with the varying demands of consumers. They can help you in standing out from the crowd and build a strong reputation. Among various eCommerce SEO services, the following are extremely popular ones,

1. Keyword Research

   Keyword research can be termed as the process of finding the most-searched words as well as phrases for your topic. It is an important tactic to substantially rising the rank on search engines.

   You can take the help of various keyword research tools as well such as,

   • Semrush
   • Google Keyword Planner
   • Keyword Research
   • Ashrefs
   • SECockpit
   • Keyword Surfer
   • Moz Keyword Explorer

   It is critical to meticulously perform the keyword research process as it gives you a precise idea of how your audience thinks and what they want. You will also get an idea of trending topics in your industry. Utilizing the right keywords skyrockets the chances of customers finding your website on search engine result pages.

   You should include the essential keywords on your website and blog post content. Also, do not make it obvious. The keywords should mix with your website content without sounding awkward.

   Moreover, always check the keyword density. Keyword overstuffing can harm your eCommerce store substantially. Use the right keywords in the right amount. Or else, the search engine can give a penalty to the website and reduce its ranking.

2. Technical SEO

   Due to faceted navigation, it is crucial to perform technical SEO for any eCommerce store.

   HTTPS acts as a cornerstone for technical SEO. It is a protocol for securely transferring data between web pages and visitors. When the website of your eCommerce store appears with “lock”, it displays HTTPS is working. Ensure your website has HTTPS links for efficient optimization.

   Creating a robust website structure is essential. Website structure shows the way your website pages are organized and interlinked. It is important for technical SEO because it helps search engines in finding your web pages. Moreover, visitors will be able to find what they are looking for in only a few clicks.

   The most significant feature of any eCommerce store is faceted navigation. It means the ability of visitors to filter the products based on their convenience on various web pages. However, it can potentially harm SEO as filter combinations can create new parameterized URLs. To combat this issue, you can implement various technical SEO solutions such as canonicalising faceted URLs to main categories and subcategories.

   Makes sure to perform all these above-mentioned practices for foolproof technical SEO.

3. On-Page SEO

   On-page SEO can be defined as the process of optimizing the content on different website pages. There are numerous on-page SEO tactics such as,

   • Title Tag and Meta Description Optimization
     A large number of eCommerce stores are using templates for title tags and meta descriptions because it is a loathsome task to write compelling content for thousands of products. It leads to poor quality content which cannot help your website achieve top rank. You can resolve this issue by implementing a hybrid approach where you can utilize templates for most web pages but write tailored content for high-traffic web pages.

   • URL Optimization
     Keep the URLs of all web pages very simple, short, and clear. It is a little complicated to optimize URLs for eCommerce stores because the general URL structure looks like this: domain.com/category/subcategory/product However, products generally fall into multiple categories which causes duplicate content. It means the same products can be available at various URLs. Resolve this problem by implementing this structure for product URLs: domain.com/product

   • Product Descriptions
     Unique product and category descriptions help search engines and visitors properly understand the website page. Various tactics such as keeping descriptions short, including long-tail keywords, creating highly informative content, and many more can be performed for effective eCommerce SEO services.

   • High-Quality Images

     Original images are a mandatory requirement for on-page SEO. If you do not have any, then you need to give the source of the images that you have utilized on the website. Also, ensure that used images are relevant to your content and properly positioned on the website. An extremely large image can decrease page loading speed. Therefore, compress the size of large images.

     Additionally, add the accurate name of the image before uploading it. It will inform search engines about what the image is.

4. Internal and External Linking

   Internal and external links are among the most striking features of eCommerce SEO services. It is the process of linking website content to URLs of either the same or different website pages. Both are imperative for smooth SEO.

   • Internal Linking

     When you provide links to other web pages from the same website, it can be counted in internal linking. Internal linking can significantly increase brand authority and promote your products or services.

     By providing quality and meaningful internal links, you can compel visitors to spend more time on your website. It will provide enhanced value to customers.

   • External Linking

     External links can be termed as the URL links to different websites within the content of your website. It helps you in solidifying your points and providing important information to the clients.

     Also, always ensure that the external links on your website are of trustworthy, popular, and high domain authority websites. It will magnify the credibility of your website.

     By including authoritative websites, you establish that the article is carefully written which can directly help in improving search engine ranking.

     In short, the external link can surely bring transformation to your brand authority.

Looking to Hire Ecommerce SEO Experts? - Let's Connect

Conclusion:

Effective eCommerce SEO services are mandatory to establish the goodwill of your store. However, you may face several pitfalls while managing technical issues of eCommerce SEO.

To avoid the mistakes of optimization, you can employ a professional eCommerce SEO agency for your business. Their expert eCommerce SEO services will surely uplift your brand without any mistakes. Ingenious SEO specialists can definitely deal with the biggest SEO challenges occurring on your eCommerce store.